DESIGNING FOR THE WORLD SINCE 2020
HITESH
SHILPI
Hello! I’m Hitesh Shilpi.
(or Tony, if you prefer)
A UI-UX Designer.
I'm in the business of saving you clicks and forehead wrinkles. You're welcome!
I design digital products. It's a straightforward enough job, really. You look at a problem, you try to find a smart solution and you make it easy and look decent while you're at it.
My path to design wasn't exactly linear. It involved a good amount of tinkering with electronics and coding before I had a bit of an "aha!" moment. Technology is only truly powerful when it's intuitive and enjoyable for the people using it.
This realization sent me on a design journey, culminating in Masters in Product Design from NID Ahmedabad.
Currently, I work as a UX/UI Designer at Fractal, where I design enterprise application dashboards, making sense of massive data points so teams can make faster, smarter decisions.
I like to think of myself as someone who speaks both "computer" and "human" and I'm here to make sure they understand each other.
EXPERTISE
User Centered Design
Interaction Design
Data Visualization
Design Thinking
Systems Thinking
Usability Testing
WEBFLOW
FIGMA
ADOBE CC
FRAMER
WEBFLOW
FIGMA
ADOBE CC
FRAMER
UI-UX Designer 📱
Fractal, Bengaluru
Sep 2025 — Present
Designing enterprise dashboards and complex data visualization tools. Turning high-density data into seamless, actionable workflows.
Graduation Project 📖
Studio Carbon, Gandhinagar
Jul 2023 — Dec 2023
Developed a Rapid Application Sprint Framework, a UX cheat sheet for startups designing digital products.
Graduation Project 📖
Studio Carbon, Gandhinagar
Jul 2023 — Dec 2023
Developed a Rapid Application Sprint Framework, a UX cheat sheet for startups designing digital products.
Engineering Intern 🛠️
BHEL, Hyderabad
May 2016 — Jun 2016
Spent a summer deciphering the secret language of CNC machines. They have strong opinions about precision.
Lead UI-UX Designer 📱
Hyperlab, Gandhinagar
Jan 2024 — Aug 2025
Led end-to-end product design and design strategy for Hyperlab v1.0 & v2.0. Built scalable design systems from the ground up.
Software Engineer 🧑💻
Trianz, Hyderabad
Mar 2018 — Oct 2020
Wrestled with databases and tangled logic, all to make sure your online experience (elsewhere) was smoother.
Software Engineer 🧑💻
Trianz, Hyderabad
Mar 2018 — Oct 2020
Wrestled with databases and tangled logic, all to make sure your online experience (elsewhere) was smoother.
M.Des, Product Design🎓
National Institute of Design, Ahmedabad
Jul 2021 — Dec 2023
Where I learned that good design is 90% understanding people and 10% convincing them your idea is best.
B.Tech, ECE🎓
GRIET, Hyderabad
Sep 2013 — Jul 2017
The place that taught me that "it's complicated" is the universal answer to most engineering questions.
Webflow 101, CMS, Layouts
Webflow University
Feb 2024
Finally learned how to build a no-code website without needing to bribe a coder with endless pizza🍕.
Intro to Programming the IOT
University of California, Irvine
Jan 2019
Now I understand the very basics of how home appliances might be spying🕵️ on us.
UX Principles and Processes
University of Michigan
Jun 2021
Learned enough UX to diagnose why my grandma can't work the TV remote📺. Applying it to websites now.
Delft Product Design Approach
TU Delft
Feb 2018
Now I have a structured way to overthink💭 every single design decision. Thanks, Delft!
DESIGNING FOR THE WORLD SINCE 2020
HITESH
SHILPI
Hello! I’m Hitesh Shilpi.
(or Tony, if you prefer)
A UI-UX Designer.
I'm in the business of saving you clicks and forehead wrinkles. You're welcome!
I design digital products. It's a straightforward enough job, really. You look at a problem, you try to find a smart solution and you make it easy and look decent while you're at it.
My path to design wasn't exactly linear. It involved a good amount of tinkering with electronics and coding before I had a bit of an "aha!" moment. Technology is only truly powerful when it's intuitive and enjoyable for the people using it.
This realization sent me on a design journey, culminating in Masters in Product Design from NID Ahmedabad.
Currently, I work as a UX/UI Designer at Fractal, where I design enterprise application dashboards, making sense of massive data points so teams can make faster, smarter decisions.
I like to think of myself as someone who speaks both "computer" and "human" and I'm here to make sure they understand each other.
EXPERTISE
User Centered Design
Interaction Design
Data Visualization
Design Thinking
Systems Thinking
Usability Testing
WEBFLOW
FIGMA
ADOBE CC
FRAMER
WEBFLOW
FIGMA
ADOBE CC
FRAMER
UI-UX Designer 📱
Fractal, Bengaluru
Sep 2025 — Present
Designing enterprise dashboards and complex data visualization tools. Turning high-density data into seamless, actionable workflows.
Graduation Project 📖
Studio Carbon, Gandhinagar
Jul 2023 — Dec 2023
Developed a Rapid Application Sprint Framework, a UX cheat sheet for startups designing digital products.
Graduation Project 📖
Studio Carbon, Gandhinagar
Jul 2023 — Dec 2023
Developed a Rapid Application Sprint Framework, a UX cheat sheet for startups designing digital products.
Engineering Intern 🛠️
BHEL, Hyderabad
May 2016 — Jun 2016
Spent a summer deciphering the secret language of CNC machines. They have strong opinions about precision.
Lead UI-UX Designer 📱
Hyperlab, Gandhinagar
Jan 2024 — Aug 2025
Led end-to-end product design and design strategy for Hyperlab v1.0 & v2.0. Built scalable design systems from the ground up.
Software Engineer 🧑💻
Trianz, Hyderabad
Mar 2018 — Oct 2020
Wrestled with databases and tangled logic, all to make sure your online experience (elsewhere) was smoother.
Software Engineer 🧑💻
Trianz, Hyderabad
Mar 2018 — Oct 2020
Wrestled with databases and tangled logic, all to make sure your online experience (elsewhere) was smoother.
M.Des, Product Design🎓
National Institute of Design, Ahmedabad
Jul 2021 — Dec 2023
Where I learned that good design is 90% understanding people and 10% convincing them your idea is best.
B.Tech, ECE🎓
GRIET, Hyderabad
Sep 2013 — Jul 2017
The place that taught me that "it's complicated" is the universal answer to most engineering questions.
Webflow 101, CMS, Layouts
Webflow University
Feb 2024
Finally learned how to build a no-code website without needing to bribe a coder with endless pizza🍕.
Intro to Programming the IOT
University of California, Irvine
Jan 2019
Now I understand the very basics of how home appliances might be spying🕵️ on us.
UX Principles and Processes
University of Michigan
Jun 2021
Learned enough UX to diagnose why my grandma can't work the TV remote📺. Applying it to websites now.
Delft Product Design Approach
TU Delft
Feb 2018
Now I have a structured way to overthink💭 every single design decision. Thanks, Delft!